Based in Cream Ridge, NJ, Edward Granaghan is an avid traveler, visiting different locations throughout the United States and abroad. Edward Granaghan also enjoys learning about the latest health and fitness trends.
The health-and-fitness industry has undergone significant changes in recent years as new technologies, evolving consumer preferences, and a greater focus on accessibility have reshaped how Americans approach wellness. From artificial intelligence-powered training tools to virtual coaching programs and specialized strength-training methods, individuals now have more options than ever to support their health goals.
As fitness professionals and technology companies continue to innovate, several key trends are helping define the future of exercise, personal training, and overall wellness in the United States.
Artificial Intelligence Continues To Reshape Fitness
Numerous trends have shaped the health-and-fitness industry over the last few years, but perhaps none more so than artificial intelligence (AI). Examples range from AI platforms that support group workout activities to personalized training apps. Hyper-personalization is an especially attractive aspect of AI fitness devices, as no two people share the same bodies or long-term fitness goals.
Many Americans have adopted wearable technology. Smart devices, often powered by AI, provide real-time feedback across many health and fitness categories. About 44 percent of Americans owned a wearable health-tracking device in 2024, a figure that rose to nearly 50 percent in 2025. Health and fitness experts expect continued growth in this space.
Technology And Human Expertise Work Together
AI won’t replace the health and fitness professionals who offer a unique human perspective AI cannot match. While AI can provide invaluable support in developing tailored exercise and nutrition strategies, individuals still need to consult knowledgeable trainers, coaches, and physicians. For their part, these professionals have learned the benefits of technology in providing their services. Trainers and coaches, for example, are integrating wearable devices into their clients’ workout routines.
Virtual And Hybrid Training Remain Popular
Several training styles have gained popularity in recent years, including virtual and hybrid training. These fitness trends gained prominence during the COVID-19 pandemic and have remained popular over the last few years. While a large portion of Americans express interest in going to the gym and report feeling happier afterward, many still say they rarely have the time. With this in mind, virtual training provides value through convenience.
Hybrid programs offer even more value, as participants can choose between engaging with in-person and online services. As virtual health and fitness technology advances and becomes more widespread, trainers and coaches will need to develop their skills with popular virtual reality and augmented-reality platforms and services.
Power Training Gains Attention
Power training is another notable health and fitness trend from the last few years. According to Harvard Health Publishing, power training provides Americans with a range of special muscular and functional health benefits. Strength-based training is especially important, considering that 80 percent of adults in the United States fail to meet the Centers for Disease Control and Prevention’s minimum guidelines for muscle-strengthening activities.
Avery Faigenbaum, Ed.D., promotes the importance of power training for all US adults, particularly older Americans. “The key,” Dr. Faigenbaum explains, “is focusing on quick, controlled movements with moderate resistance to build power safely.” Individuals with limited strength-training experience should consider working with a physical trainer or coach to develop manageable exercise routines and objectives.
Inclusivity Becomes A Greater Focus
Finally, inclusivity has become an important health and fitness trend in the US. The American Council on Exercise has sought to highlight inclusivity in many spaces over the last few years. Trainers, coaches, instructors, and facility owners need to adjust their strategies to better meet the needs of diverse populations, such as seniors, people living with disabilities, and Americans with chronic health conditions.
Individuals in these and other communities benefit from customized health and training regimens and often require accessibility accommodations.