There’s something awe-inspiring about a brand that sticks around for over a century. These companies have lived through world wars, economic collapses, cultural shifts, and everything in between. Yet here they are, keeping up with the times, and still going strong. It’s almost like they’ve found the secret to immortality in the business world, an impressive feat when you consider how many brands fade away within a few years.
Of course, it’s not just luck that keeps a brand alive for over a hundred years. These brands have managed to stay relevant by evolving with the world around them. They’ve held onto what makes them unique while changing enough to keep things fresh. And yes, some have had their fair share of ups and downs, but that’s all part of the journey.
So, who’s made it to the 100-year club? Let’s get into 15 of the brands that have stood the test of time, proving that sometimes, tradition mixed with a little innovation is the recipe for lasting success.
1. Coca-Cola (Founded in 1886)
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Coca-Cola’s story began with a pharmacist named John Stith Pemberton, who cooked up a caramel-colored liquid that would eventually become the world’s favorite soda. Today, the brand’s iconic red and white logo is instantly recognizable, and the Coca-Cola name is just about everywhere you look.
What’s kept Coke going for so long? It’s simple, really; they know how to adapt. Coke has expanded its line to include Diet Coke, Coke Zero, and all sorts of flavors to cater to changing tastes. They’ve also nailed the art of marketing, connecting with each new generation through creative campaigns and memorable jingles.
2. Ford Motor Company (Founded in 1903)
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Henry Ford didn’t just start a car company; he changed how things were made. When he founded the Ford Motor Company, his assembly line transformed manufacturing, making it possible to produce cars at a price that ordinary people could afford. The Model T became a staple, and Ford became a household name.
Ford has had its ups and downs, but it’s always found ways to stay in the race. They’ve embraced trends like electric vehicles, hybrid technology, and even self-driving cars, proving they’re willing to evolve while keeping their legacy alive with classics like the Mustang and the F-150.
3. PepsiCo (Founded in 1898)
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Pepsi may be Coca-Cola’s biggest rival, but it’s carved out its own legacy. What started as a small soda company founded by a pharmacist named Caleb Bradham has grown into a massive empire. PepsiCo isn’t just about soda anymore; it’s also the parent company for brands like Frito-Lay, Tropicana, and Gatorade.
Pepsi has survived by embracing variety and staying in tune with consumer tastes. From the Super Bowl halftime show to splashy ads featuring pop stars, Pepsi knows how to stay in the spotlight. The company’s ability to diversify while keeping Pepsi at the heart of its brand is why it’s still around after all this time.
4. General Electric (Founded in 1892)
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With roots tracing back to Thomas Edison himself, General Electric (GE) is one of those brands that feels like it’s always been there. From light bulbs to jet engines, GE has a hand in everything. They’ve been lighting up homes and powering industries for well over a century.
Over the years, GE has branched out, even moving into healthcare and renewable energy. Despite challenges, the brand’s knack for innovation has helped it stay relevant. It could be pushing boundaries in aviation or rethinking how we generate power; GE keeps finding new ways to reinvent itself.
5. Brooks Brothers (Founded in 1818)
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The classic American suit? Brooks Brothers practically invented it. Founded in 1818, this is America’s oldest clothing retailer, and it’s been outfitting everyone from presidents to everyday folks for more than two centuries. They’ve defined what it means to be well-dressed in classic American style.
Brooks Brothers has weathered fast-fashion trends, staying relevant by offering timeless pieces with a modern twist. From introducing button-down shirts to pioneering seersucker suits, they’ve managed to keep their brand fresh without losing that classic, polished look.
6. Levi Strauss & Co. (Founded in 1853)
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Levi Strauss made his first pair of jeans for miners during the California Gold Rush, and little did he know they’d become a fashion staple. From cowboys to rock stars, Levi’s jeans have been worn by just about everyone. It’s hard to imagine a closet without a pair of these iconic blues.
Levi’s has stayed relevant by moving with the times. They’ve embraced everything from skinny jeans to sustainable denim practices. Be it a classic 501 or a trendy new cut, Levi’s jeans remain a symbol of individuality and durability.
7. Johnson & Johnson (Founded in 1886)
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Johnson & Johnson started with the goal of improving healthcare. From sterile surgical products to baby powder, they’ve been creating products for over 100 years. Today, J&J is a massive healthcare conglomerate, known for its household staples as well as its pharmaceutical innovations.
Through ups and downs, Johnson & Johnson has remained a trusted name. They’ve adapted to shifting health trends and stayed committed to safety and innovation, which has helped them maintain a lasting presence in homes around the world.
8. IBM (Founded in 1911)
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IBM might bring to mind bulky computers, but this company started off making clocks and punch card machines. Since then, IBM has transformed itself into a leader in tech, moving from hardware to pioneering innovations in AI, cloud computing, and data security.
Today, IBM is more focused on software and services, but its legacy as a technology giant is undeniable. By staying ahead of tech trends and constantly evolving, IBM has managed to remain relevant in a fast-paced industry.
9. Nestlé (Founded in 1866)
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Nestlé started as a baby food company in Switzerland, and over the years, it has grown into one of the world’s biggest food and beverage corporations. From chocolate bars like KitKat to household staples like Nescafé, Nestlé products have a place in homes everywhere.
The company has expanded and adapted, moving into health, wellness, and even pet food. By diversifying its offerings and committing to sustainability, Nestlé has managed to keep its foothold across generations.
10. The Hershey Company (Founded in 1894)
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Milton Hershey built his company on the idea of making chocolate affordable, and it worked. The Hershey bar became an American classic, and the brand has continued to grow. From Kisses to Reese’s, Hershey’s has a treat for every sweet tooth.
Despite tough competition, Hershey has kept its name at the forefront of the candy aisle by introducing new flavors and seasonal products while embracing creative marketing. For over a century, it’s been a staple in the world of chocolate.
11. Harley-Davidson (Founded in 1903)
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Harley-Davidson is more than a motorcycle brand; it’s a symbol of freedom and rebellion. Founded in Milwaukee, this American icon has been fueling the dreams of riders for over a century. With its powerful engines and distinct sound, Harley has captured the hearts of motorcyclists worldwide.
Through tough times like the Great Depression and shifting consumer preferences, Harley has kept its wheels turning by introducing models that cater to both seasoned bikers and newcomers. The brand’s loyalty is unmatched, with Harley riders forming clubs and communities that span the globe.
12. Heineken (Founded in 1864)
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What started as a small Dutch brewery has grown into one of the most recognizable beer brands in the world. Heineken, with its green bottle and red star, is now a staple in bars and homes across the globe. Founded by Gerard Adriaan Heineken, this brand has been brewing up quality beer for more than 150 years.
Heineken has managed to keep things fresh by introducing new flavors, experimenting with craft-style beers, and expanding its global reach. It’s a brand that’s known for quality and consistency, but also for its willingness to adapt to changing tastes.
13. Tiffany & Co. (Founded in 1837)
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Tiffany & Co. has become synonymous with elegance and luxury. Known for its little blue box, Tiffany has been a favorite for engagement rings, fine jewelry, and more. Since it was founded by Charles Lewis Tiffany, the brand has set the standard for American luxury.
Despite changes in fashion, Tiffany has held onto its reputation by focusing on quality craftsmanship and timeless designs. Whether it’s a sparkling diamond or a simple sterling silver piece, Tiffany’s jewelry continues to captivate people across generations.
14. Prudential Financial (Founded in 1875)
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Prudential started as a small life insurance company, but it’s grown into a giant in the financial services industry. With its iconic Rock of Gibraltar logo, Prudential symbolizes stability and security, two things people look for when it comes to their financial futures.
Over the years, Prudential has adapted its services to meet modern financial needs, offering everything from retirement planning to asset management. By evolving with its clients and staying committed to strong customer service, Prudential has built a legacy that’s lasted for generations.
15. Colgate (Founded in 1806)
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Colgate started as a small business making soap and candles, but it found its true calling in dental care. Today, Colgate is practically synonymous with toothpaste. For more than two centuries, it’s been helping people around the world maintain bright smiles and good oral health.
Colgate has stayed at the top of its game by continuously innovating through fluoride formulas, whitening products, or sustainable packaging. The brand’s focus on oral health has allowed it to maintain a loyal customer base for generations.