What is it about certain states that makes people start googling Christmas lights, tree ideas, and holiday recipes earlier than everyone else? It turns out the answer isn’t just “they love Christmas,” but there’s real science behind how the environment and community traditions shape our excitement.
States with strong local markets, outdoor festivals, and tight-knit neighborhoods tend to be more excited during holidays because people feel more connected and involved.
A recent study by BetMGM Casino analyzed Google search trends for 30 different Christmas-themed keywords, from “Christmas decorations” to “Elf on the Shelf”, to find out that these of the top five states that are buzzing with holiday excitement.
1. Kansas
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With a Christmas excitement score of 77.74, Kansas takes the top spot as the most festive state in the nation. It seems Kansans can’t wait to deck the halls, bake cookies, and start tracking Santa’s journey. This high level of enthusiasm could be tied to the state’s strong community focus and love for traditional family celebrations.
The chilly but not-too-harsh winter weather also creates the perfect atmosphere for cozying up indoors with a hot cocoa and a classic holiday movie.
- Why so festive? Kansas embodies a classic, heartfelt Christmas spirit, with a strong emphasis on community events and family traditions that bring people together.
- Get in the spirit: Host a Christmas cookie exchange with your neighbors or organize a caroling group to spread cheer throughout your community.
2. Alaska
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Coming in a close second with a score of 73.67, Alaska’s Christmas excitement is as vast as its snowy landscapes. It’s no surprise that the state with a real-life North Pole city near Fairbanks is brimming with holiday cheer.
The guaranteed white Christmas and long nights make dazzling light displays and warm, glowing fireplaces all the more magical. Alaskans fully embrace the cozy, festive atmosphere of winter.
- Why so festive? The state’s naturally wintry landscape creates the ideal backdrop for a storybook Christmas, complete with snow-covered trees and the northern lights.
- Get in the spirit: Create a cozy indoor oasis with plenty of fairy lights, scented candles, and warm blankets. You can also try making your own mulled wine or spiced cider to enjoy on a cold evening.
3. Idaho
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Just behind Alaska, Idaho scores 72.96 on the Christmas excitement scale. Known for its stunning natural beauty and abundance of Christmas tree farms, Idaho has a deep connection to the festive season.
The state’s outdoor-loving culture means residents enjoy activities like skiing and ice skating, followed by warming up by a fire. Communities across Idaho, like Coeur d’Alene with its famous holiday light show, go all out to celebrate the season.
- Why so festive? Access to beautiful Christmas tree farms and a love for winter activities make the holiday season a natural fit for Idaho’s lifestyle.
- Get in the spirit: Make a day of visiting a local Christmas tree farm to pick out the perfect tree. Even if you have an artificial one, visiting a farm can be a fun and festive outing.
4. California
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You might think a state known for sun and surf wouldn’t rank so high, but California proves that Christmas spirit can thrive anywhere, earning a score of 70.77. From the festive boat parades in Southern California to the magical light displays at attractions, Californians have their own unique ways of celebrating.
The state’s diverse culture also means a wonderful variety of holiday traditions and foods are celebrated.
- Why so festive? California puts a unique, sunny spin on Christmas with creative celebrations that blend holiday cheer with the state’s vibrant culture.
- Get in the spirit: If you live in a warmer climate, host an outdoor holiday gathering with a barbecue and festive cocktails. You can still hang lights and play Christmas music to set the mood.
5. Kentucky
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Rounding out the top five, Kentucky brings its signature Southern charm to the holiday season with an excitement score of 69.12. The state’s rich history and love for tradition shine through in its Christmas celebrations.
From historic home tours decorated in period style to festive events at the iconic Kentucky Horse Park, there’s a sense of nostalgia and warmth that defines a Kentucky Christmas.
- Why so festive? A deep appreciation for history and Southern hospitality makes for a warm, traditional, and welcoming holiday season.
- Get in the spirit: Incorporate some vintage or handmade ornaments into your Christmas tree decor for a touch of nostalgia. You could even try making your own classic holiday treats like fruitcake or eggnog.
Your Next Holiday Move
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Looking at these states, one thing becomes clear: Christmas excitement isn’t random; it grows from climate, community, and the tiny traditions that make a place feel like home. No matter which state you call home, there are so many ways to make the holiday season special.
If you’re looking for more ways to bring festive cheer into your home, check out our guide to the latest Christmas tree trends that are worth all the hype this year.